![]() ![]() Include an introductory offer, specially priced for customers of the business you have targeted. In order to find likely candidates who may be experiencing issues, consider reaching out to your local nurseries, home stores, and pool supplies and see if you can leave a stack of business cards along with a framed sign with the details of your business, perhaps with the targeted message concerning your skill at helping with sore muscles resulting from gardening. This would be the need, a potential client in need of massage to help with sore muscles after overworking them. While everyone can appreciate the work that goes into keeping your place in tip top shape, this can also mean these clients with green thumbs and sparkling pools have sore muscles. ![]() After long months of looking at the inside of their homes, they look forward to the time when they can get in the sunshine and work up a sweat. Spring is a season when people get out into the yard and begin caring for their lawns, pools, and gardens. We all love spring, and with the flowers and blossoms come a number of opportunities to utilize in order to reach out to potential clients in a meaningful way. This process is really not as hard as it sounds, and if you can think of a season, a need, and a likely place to find candidates, you can build on that. What I am about to share with you is about as low-tech as you can get, so anyone can do it. I know there are therapists out there who are not tech savvy, or are afraid of building business pages on social media. Even if it is not in your nature to “sell,” you should definitely learn how to gain interest for your practice with the public, give a compelling and interesting reason for them to try your services, provide a unique and positive experience whilst on your table, and learn to engage them on a regular basis to keep them coming back for more. Marketing is not scary, and in reality, it can be quite fun. One of the most important roles you fill is that of being a proficient marketer. You may think your role is that of a therapist but as an entrepreneur, your role is far wider than that. You may even have harps and violins playing live in your space! But in the end, none of this is financially fruitful for you if the client does not know about it, experience it, and return for more. You may have a beautifully finished table, with the most comfortable and luxurious appointments, and a treatment space that is tranquil and healing. You may be one of the world’s most naturally gifted therapists, proficient in multiple modalities, with a strong and impressive education and certifications to cover the walls. Gaining and retaining clients is one of the most important tasks you will face in your career as a therapist. ![]()
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